B2B/B2C Hybrids

Cloud, App Store and Tablet (CAST) software developers that develop apps that are used by consumers (typically on an smartphone or tablet device), but are actually paid for by businesses customers are a new breed... and they have some of the most difficult market challenges we've ever seen.  

Not only do they need to do pure consumer marketing leveraging heavy social and viral marketing programs, but they have to simultaneously market to SMBs and/or Enterprises to drive value into the apps and generate revenues.  They're often stuck between a chicken and an egg... they need users before they will be attractive to business customers, and the users don't see value in the apps without businesses engaged.

Our B2B/B2C Hybrid Practice understands these challenges and has experience navigating go-to-market approaches to scale growth on both sides.