7.29.10 – How to Use Social Media to Measure and Shape Market Perception

What if you could shape market perception, understand buying process, respond to competitive threats, evaluate trends and issues, and improve the return on your marketing investment from product positioning, branding, PR, and marketing campaigns? What if you could help marketing to quickly determine whether their messages are gaining traction in the marketplace and which of those communication vehicles—including spokespeople—are most effective at delivering those messages?

This webcast provides real-world examples of how companies are using social media to monitor and get real-time insight to manage their business better.

Who Should Attend:
Marketing, Product Management, PR, Social Media, Corporate Communications professionals

8.12.10 – Does Your Sales Pipeline Have What it Takes? Are  You Sure?

Do you have the visibility that you need into your sales pipeline? Can you see immediately why your pipeline just expanded or contracted? Do you know the impact on pipeline of different sales force allocation scenarios?

Watch this webcast on to see how companies are using business intelligence and performance management techniques to answer some of the following questions to improve their sales organizations:

• How can I be sure that this new sales strategy is working?
• How can I build a solid plan for future growth using historical trends and competitive benchmarks?
• How can I connect sales, operational and financial data to make more strategic decisions about sales resources?
• Why are increased sales not driving increased margin and profits?

Who Should Attend:
Chief Sales Officer, SVP of Sales, VP of Sales, Sales Operations, Chief Information Officer, VP of Information Technology / Systems