Infrastructure

The Appregatta Marketing Platform (AMP) is an integrated suite of tools that enables us to optimize all of your marketing assets, maximize effectiveness of each campaign, and provide a rich set of analytics to give us feedback from campaigns and help us set our direction for future events. The AMP consists of underlying infrastructure for your corporate website and blogs, integrated management of your social media solutions, marketing automation, and partner management.

The AMP helps us manage your website, blog and social media content, and keeps all aspects of your web facing content and communications in alignment with your demand generation campaigns.

Website content management. Our website management tool helps us rapidly create and manage pages that optimize your SEO and campaign strategies.
Social media management. The AMP enables us to efficiently manage all of your social media platforms, tracking your market influencers and conversations occurring across the web.
Blog infrastructure. The AMP makes sure that we’re tracking your key influencers, cross-linking with them and optimizing SEO for your blog.

Marketing Automation

Our marketing automation tools are the same tools used by Fortune 500 companies and major technology companies alike. We are able to deploy sophisticated marketing campaigns and track analytics against each campaign we run. We are also able to score and nurture leads in an automated manner, delivering the right content at the right time to each prospect.

Email Marketing. We can create and automate sophisticated email marketing campaigns that drive conversions and more deeply engage both current and prospective customers.
Marketing Automation. We build intelligent, automated, buyer-driven campaigns that optimize the use of our time through our visual campaign builder.
Reporting and Analytics. Improve marketing results with real-time, data-driven insights that help you optimize performance and prove ROI.
Data and List Management. Our DLM tool enables us to quickly import, manage and leverage marketing data with lists created and managed specifically for your campaigns.
Surveys. We can deploy integrated surveys to gather deeper customer insight and broader customer attributes that can help us drive ROI and increase the relevance of your communications.
Landing Pages. We have multiple options for creating personalized Web forms, landing pages and microsites that can be integrated with your marketing efforts to drive acquisition and conversion.
Transactional Emails. We can send personalized responses to customers within seconds of interaction with any website, form or email.
Inbound Marketing. We can analyze and report on social media, SEO and related digital marketing efforts. The AMP identifies big-picture trends and drills down to individual social conversations.
Lead Management. We gain insight into lead progression at every stage of the buying cycle. Know exactly when a lead has been qualified by marketing, accepted by sales and turned into revenue.
Lead and Contact Scoring. We can define the criteria that identify a qualified lead and automate the management of the lead across its lifecycle. Hot leads are automatically funneled to your sales team, while earlier-stage leads are sent to nurturing programs.
Lead Nurturing. We improve marketing efficiency by entering “not-yet-ready-to-buy” leads into automated campaigns that monitor buyer behavior and serve up timely and relevant content keeping your brand top of mind and helping move buyers closer toward a buying decision.
CRM and Web Analytics Integration. We leverage point-and-click integration between our marketing automation and CRM solutions and our Web analytics providers enables us to boost relevance and make smarter investment decisions going forward.
Multichannel Marketing. Automate and coordinate delivery of messages across any number of channels including: email, Web sites, landing pages, RSS, mobile and social media.