Marketing Foundations

Appregatta begins each client relationship with the Marketing Foundations offering, a one month transformation of a client's marketing strategy, plans, assets, infrastructure and execution capability.  Client marketing strategy is developed from the ground up, and all of the essential assets a B2B software developer needs are provided for. 

Deliverables include:

• Situation Analysis (current state of collateral, content, SEO/SEM, infrastructure, social media positioning, assets, etc.)
• Competitor Analysis
• Marketing Plan
• Content & Collateral (Website, marketing materials, social media profiles, etc.)
• Infrastructure (integrated software tools for marketing automation, social media management, CRM, ad buying platforms, advanced marketing analytics, etc.)
• Video (HD, professionally shot and produced corporate videos for website and landing pages)
• Campaign Plans (detailed plans for all campaigns to be run over defined period)

Please watch our video at right to hear us talk about the Marketing Foundations offering.