Biz360 offers three market intelligence solutions which enable businesses to better understand their customers, influencer communities, the press and the investment community. These solutions deliver ongoing insights that shape market perception, response to competitive threats, evaluation of trends and issues and improved return on marketing investments:

Introducing Opinion Insights...a breakthrough online opinion measurement solution

Biz360 Opinion Insight uses technology to capture and analyze consumer opinions from millions of locations across the web and deliver insights that enable you to make better business decisions. Opinion Insights delivers this information via flexible and timely reports and analyst presentations.

In today’s Web 2.0 world, consumers share information online that directly influences the behavior of others. It’s estimated that online reviews influence the purchase decisions of more than 80% of the consumers who read them.

Online consumers are leaving behind critical information that you can use to uncover the truth about brand preferences, specific product features and attributes that matter most, emerging trends, price elasticity, competitive vulnerabilities and much more. Spend less time guessing about what your customers want and more time designing, developing and marketing products based on their precise feedback.

Opinion Insights can help you:

• Understand how customers rate your product vs. competitors
• Gather feature-level feedback from experts and consumers for product planning
• Establish customer rating benchmarks and track changes over time
• Identify problem areas early and improve response time
• Capitalize on competitor weaknesses in product positioning
• Isolate areas for improvement
• Track the likelihood that your customers will refer your products to others
• Evaluate the most influential online sources for your product
• Reduce the cost of and dependency on less effective market research tools

Media Insights

Why measure PR?

Measuring PR is the only way to demonstrate its value. Clip books just don’t cut it. When you quantify PR’s impact, you reveal its effectiveness. And you can do that – and much more – with Biz360’s Media Insights.

• Find your market’s most powerful media outlets and key influencers
• Assess potential consumer reaction to new products and services through blog monitoring and analysis
• Identify and analyze the competition
• Measure the effectiveness of spokespersons
• Test messages that appropriately position your product
• Evaluate market trends for campaign planning
• Set campaign goals based on competitive benchmarks
• Track campaign progress
• Quantify campaign successes and correlate them with data such as quarterly sales figures

With the industry’s broadest network of content partners, social media sources and analyst services to provide guidance and qualitative reporting, Media Insights helps you demonstrate that PR works.

Biz360 Community Insights

Millions of Blogs and Message Boards. What Are They Saying about Your Company?

Blogs and message boards connect your customers, partners, prospects and critical influencers like never before. They’re talking about your company – good and bad. And now, instead of telling ten people about a bad experience, social media lets one person tell the entire world.

That’s why you need Community Insights, a measurement and analysis tool that enables you to keep track of what’s being said in the blogosphere about your company, its products and competitors, and the trends that impact your business.

With Community Insights, you can:

• Receive early warning about threats to reputation and brands
• Learn first-hand how the market perceives your company, products and competitors
• Find out what’s really important to your customers
• Collect feedback on product quality
• Measure the effectiveness of product launches, industry events and marketing campaigns
• Gain an integrated view of blogs, message boards and mainstream media

Blogs not splogs.

For every legitimate blog, there are dozens more that are fakes – the equivalent of spam – "splogs." To ensure that Community Insights is monitoring relevant, quality content, Biz360 works with its content partners to identify and add new blogs as they appear. We separate legitimate postings from splogs. Biz360 currently tracks over 15 million active blogs and receives new content 24 x 7.

Expose Threats. Discover Marketing Opportunities. Measure Buzz and Market Reaction.

Community Insights scours the Blogosphere and applies machine learning and Biz360's unique natural-language processing techniques to uncover buzz, measure sentiment, and surface the topics, people and organizations associated with your brands. It surfaces critical information you need to protect corporate reputation, enhance brand value and make informed strategic and tactical decisions.

With Community Insights, marketing and communications executives can:

• Measure performance and improve marketing campaigns with integrated media measurement
• Evaluate brand associations, influencers and buzz for threats and opportunities (surfaced automatically)
• Determine market sentiment toward companies, products, people and issues (includes automated tone ratings with a customizable point-of-view)
• Compare market interests and priorities by tracking key topics and discussions
• Demystify the relationship between blogs and mainstream media
• Fine-tune research or outreach programs
• Identify the most critical blogs in your space

Key Features

Community Insights gives you unprecedented insight about the marketplace in which your company operates. And it delivers the capabilities you need to use that insight effectively with:

• Custom dashboards: Assembles reports and metrics into real-time dashboards that enable you to focus immediately on the most critical information
• Market-leading metrics: Tracks companies, people, products and trends; view as ranking, percentage share or trend over time; filter by time-frame, topic and custom blog lists
• Auto Discovery™: Surfaces topics, people and organizations associated with your brands
• Point-of-View Sentiment™: Automates sentiment ratings across all content, adopting your point of view
• Newscycle report: Graphically displays how information moves between blogs and mainstream media
• Blog momentum report: Highlights changes in blogs covering your market over various time intervals
• Newsletter: Distributes key blog postings on-the-fly or automate delivery