Real-Time Insight to Better Manage Your Business

Imagine having immediate access to an analysis of the most important issues in the marketplace and how they affect your business and brand. Or knowing how you and your competitors are perceived, your mindshare and whether that perception is positive, neutral or negative. This intelligence enables decision-makers to quickly determine whether their messages are gaining traction in the marketplace and which of their communication
vehicles – including spokespeople – are most effective at delivering them.

This information can be used across the company. Marketing, Sales, Product Marketing, Corporate Communications, the CFO and the CEO all need the essential intelligence that Market360 delivers. Because executives and employees in these departments can all use Biz360 to do their jobs more effectively, they make the company more strategic, more competitive and ultimately more profitable.

Our industry-leading solution, Market360®, addresses this need by providing comprehensive market intelligence to give organizations a 360-degree view of the way their business is perceived in the marketplace. By providing Real-Time Insight™, we enable our clients to quickly and effectively respond to market influences that can have significant bottom-line impact on their business. Using Market360, you can shape market perception, respond to competitive threats, evaluate trends and issues, and improve the return on your marketing investment.

Biz360 Solutions

Biz360 offers three market intelligence solutions which enable businesses to better understand their customers, influencer communities, the press and the investment community. These solutions deliver ongoing insights that shape market perception, response to competitive threats, evaluation of trends and issues and improved return on marketing investments:

Media Insights is a media measurement solution that analyzes millions of news media sources including print, internet sites and blogs, wire and broadcast. Media Insights delivers on-demand dashboards and supports analyst services to provide guidance and qualitative reporting to demonstrate PR performance.

Opinion Insights is Biz360’s newest solution and enables companies to analyze consumer opinion information from over 10,000 online consumer and expert review websites to obtain ongoing insights at a brand, product model and attribute/feature level for their products and those of their competitors’.

Community Insights is a measurement and analysis tool that enables companies to better understand the online social conversations about them, their products, and competitors. Community Insights delivers on-demand dashboards which highlight the high impact blogs, posts and issues that matter most, alongside with expert analyst services that help companies monitor and take strategic action over time.