Clients Across Industries Achieve Results with Market360

Technology:

Using Market360, Sun Microsystems has been able to demonstrate to executives how Sun’s brand strategy resonates in the market and impacts business performance. Sun has been able to show and influence how the company's brand, combined with other market forces, contributes to the success of the company. They save $100,000 annually and have significantly increased access to real-time information.

Financial Services:

Driven by a company-wide Six Sigma initiative, Bank of America was faced with implementing a reputation management program to help the company achieve its goal of becoming “The World’s Most Admired Company.” The company benchmarked its reputation against an established industry index and used Market360 to measure its performance against the competition in the six categories of the index, including corporate philanthropy and health benefits. In the first year of the program, the company improved its ranking in the index by 50 percent (moving from #28 to #14) and achieved record earnings growth of 36 percent.

Pharmaceuticals/Healthcare:

AstraZeneca uses Market360 to protect drug brands and maximize the return on investment for new drug launches. When the company launched IRESSA, a new drug for lung cancer, it used Market360 to understand how the drug was received by various audiences, such as physicians, consumers and patient advocacy groups. By monitoring for side effects, AstraZeneca discovered a false correlation in Japan between its therapy and a particular lung disease. Using Market360 helped them to quickly uncover and effectively correct the error before it damaged the brand and cost the company significant revenue.